Passur is an aviation intelligence company that makes air travel more efficient by using predictive analytics to mitigate constraints for airlines. Their existing website didn’t immediately describe what they did, nor what made them special. More importantly, the site didn’t express the measurable value that Passur offers to its customers. Taylor Design was hired to revamp the website from scratch. To appeal to the target audiences, primarily senior airline and airport finance executives, the content was reorganized and rewritten with a focus on the benefits the company generates. To streamline content, specific product and technical content was moved to a suite of downloadable fact sheets. The new brand style is clean, organized, and modern, reflecting Passur’s mission to simplifying the complex. The new site communicates visually the innovative way Passur delivers services to its customers and reinforces their corporate mantra: “Smart information in the hands of smart people.”