Brigham & Women’s Hospital

Deepening Understandings of Medicine’s Latest Innovations.

As a major teaching hospital of Harvard Medical School, Brigham and Women’s Hospital serves patients from New England, throughout the United States, and from 120 countries around the world. The hospital’s flagship magazine—distributed to more than 40,000 donors, volunteer leaders, hospital staff, and patients—had not changed significantly since its redesign in 2003. Moreover, the editorial content had gradually become more research-based. The hospital’s Development Office hired Taylor Design to revamp and relaunch the publication with a goal of deepening its engagement with supporters, friends, and donors. In addition, they wanted to launch a dynamic digital presence to more fully engage today’s younger philanthropists. Taylor Design diagnosed the challenge through extensive research, which informed all design and development decisions. The new magazine showcases advances in patient care, medical education, research, and community health, while also raising awareness and communicating key fundraising messages to a diverse audience. Most importantly, it reinforces the hospital’s leadership as a research powerhouse across many specialties and honors the institution’s heritage of providing patient care that is second to none.


Branding, digital, education, print


Magazine redesign, issue design, digital communications

Years Active

2015 - Present




Each week, a new headline in the media trumpets the latest medical studies, some of which contradict each other. In our Team Board department, Brigham experts answer reader questions and help separate science from myth. Custom portraits are created for each issue by artist Michael Hoeweler.


It looks spectacular. Best one ever! I know, I’ve said that about every Brigham Health magazine, and it’s been true every time. And thanks again for a terrific, flexible, brilliant, and forgiving partnership!

Joy Howard, Director, Publications
Brigham and Women’s Hospital


As articles are developed, we work closely with Brigham’s editorial team and professional photographers to create unique, realistic settings with doctors, researchers, staff, patients, and families. The care and attention to detail in each image reinforces BWH as an innovative, world-class academic medical leader.


The mobile-friendly online Brigham Health magazine offers expanded content, photo galleries, and Web Extra videos. Readers can engage with the publication by commenting and sharing stories on social channels, receiving email updates, taking surveys, and accessing and reading past issues.

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