How do you stand out in the crowded, hyper-competitive world of commodities trading? Freepoint Commodities found a way. It did so by creating a business model that positions the firm at the “intersection” of the physical (commodities) and the non-physical (financial services). From this unique market niche, Freepoint is able to more effectively highlight the full range of capabilities it offers potential investors, commodities producers, and refiners. To create a web presence that reflects its new persona and focus, Freepoint tapped Taylor Design to help them with a major overhaul. Today, Freepoint’s website has clear points of entry for both traders and investors. Contact information for the company’s global workforce is easier to find, and there’s even a Chinese language version of the site. Smart, authoritative, and results-oriented, the new website accurately reflects the Freepoint brand and strengthens the company’s position among its larger competitors.