A pioneer in digital communication in the workplace, Marlin provides companies with software, content, hardware, and support to help them reach workers who are not seated at a computer. Marlin’s senior executives worried that the brand was growing stale. They tapped Taylor Design for a refresh that would make them stand out from industry competitors and upstarts. After developing a detailed strategy that clearly articulated a new company brand position, our team redesigned the company’s logo, publications, digital templates, presentations, and sales tools. The user experience of the new website was restructured to appeal to a variety of audiences. It now has an intuitive and contemporary look, modern typography and colors, engaging charts, icons, infographics, and ample use of Marlin-specific product visuals. After six months, the metrics revealed that traffic was up 63% and new business from web leads increased 181% over that same period. Marlin is attracting more qualified leads that convert to customers faster, and the website continues to garner compliments from prospects as well as current customers.