Front & Center: The Work

The Yale Institute for Foundations of Data Science (FDS) was launched in the spring of 2022. In 2023 they took occupancy in a customized space on campus in the Kline Tower. The institute has become a regular gathering place for researchers who develop and use Data Science and has become a major hub of activity within the field, organizing internal and external conferences, seminar series, and workshops. Taylor Design was chosen to brand the new institute in order to help it stand out from competing Data Science programs at Berkeley, Columbia, MIT, and other institutions. A new logo, brand system, communications materials, and a website were developed in a sophisticated and modern style, enhancing their leadership position in the field, while also clearly identifying FDS within Yale’s institutional brand system. Design by Steve; writing by Andrea, programming by Hannah, photography by Don.

The Mount Sinai Health System is a hospital network in New York City. For the winter issue of their “Science & Medicine” magazine, the chosen theme was synergy. The articles show how the institution is integrating 21st-century technological advances with patient-focused professional experience. We aimed to amplify Mount Sinai researchers’ and clinicians’ stories in service of their mission. Editing by Anna and Jean; design by Steve; illustration by Kyle Hilton; and animation by Cindy. Online magazine: https://magazine.mountsinai.org/

One of our favorite studio traditions is creating an annual calendar. We work as a group to come up with different themes, engineer different paper models, try different designs, and ultimately illustrate each panel’s visuals. There’s been a lot of buzz about artificial intelligence and much concern about AI eliminating jobs. But for our 2024 “Tool Time” calendar, we discovered there’s a lot that AI-enabled robots can’t do, even when it comes to using basic tools. Writing by Philip, design by Bria, and illustration by Steve.

The Cape Eleuthera Foundation (CEF) supports grantees across South Eleuthera and The Bahamas in the areas of education, scientific research, community leadership, and sustainable technologies. The design of the new website echoes the website of The Island School (the foundation’s primary grantor) which we designed and developed in 2022. Visitors can learn about the foundation’s history, team members’ backgrounds, and the different ways to give, including the annual fund, planned giving, and the endowment. The new site makes it easy for alumni, parents, and friends to make one-time and recurring gifts with Venmo, PayPal, or credit cards. Writing by Andrea; design by Bria and Conor; and development by Hannah.

Founded in 1660, Hopkins is the nation’s third oldest independent school. After a successful campaign of ours ran for the past three years, we were asked to update it for the 2023-24 admissions cycle with the goals of driving more awareness, appealing to more high performing children, and ensuring full enrollment for the fall 2024 class. Emphasizing Hopkins’ core distinctive—a place where students are united in their curiosity—our campaign introduced a new visual style, engaging copy, and a flexible kit of parts. The new suite of ads supports a comprehensive SEO, Google Ad Network, and social advertising effort. We’re bringing the idea of curiosity forward for Hopkins in a fresh modern way. Writing by Philip; design by Dan, Carly, and Conor; placements by Metric; and programming by Hannah.

New sustainability commitments from businesses, as well as government requirements for post-consumer recycled content. are growing daily. To meet that need, Republic Services, a leader in the environmental services industry, and Ravago, a leader in polymer recycling and distribution, created Blue Polymers, the first company of its kind in the U.S. to manage plastics recycling from curbside to consumer packaging. Taylor Design created the company’s first website to inform businesses and investors, recruit workers for its new U.S. plants, and take online orders for its custom-formulated products. Writing by Philip, design by Steve, and programming by Hannah.

In the wake of the recent purchase by a private investment firm, Michigan-based Corium was separated into two companies—a neuroscience therapeutics company and a drug manufacturing company. Our partners at Trubridge created a refreshed market strategy and a brand name for the latter organization, now called Corium Innovations. Taylor Design developed a new logo, a visual brand system, and symbols for their proprietary Corplex and MicroCor products. Positioning the CDMO as a leader in next generation drug delivery, we established a brand that is forward looking and fearless, reflecting a determined team of healthcare innovators. Design by Dan, Nora, Conor, and Bria.

The summer 2023 issue of Brigham magazine explores how sex and gender affect one’s health and Brigham’s role in forging more inclusive healthcare, education, and research. There are articles on reproductive justice and medicine’s role in the wake of the Dobbs decision; the lifesaving power of gender-affirming care; the important role of hormones in pregnancy, puberty, and sex drive; and how medicine and science are now taking a more expansive view of women’s health. We’re inspired by Brigham’s healthcare professionals who have the courage and curiosity to develop new scientific knowledge while navigating today’s cultural and political forces. Illustrations by Anna Godeassi, Beth Goody, and Michael Hoeweler, photographs by Stu Rosner; design by Steve; and programming by Hannah.

With over 100 warehouse campuses across the US and Canada, Genesis Polymers provides a wide range of resins to manufacturers who make a variety of products, from carpets to kayaks to coolers. While we had created their corporate identity program several years ago, we only recently got a chance to rethink their digital presence. Built in Gutenberg, the new editor experience for WordPress, the revamped Genesis Polymers website features plant and warehouse details, downloadable product specification sheets, and a robust product finder that allows visitors to find materials filtered by brand, product class, process type, grade, density, and melt range. Writing by Dan, design by Bria, programming by Hannah.

The Boeing 747, affectionately known as the “Queen of the Skies,” revolutionized air travel, enabling longer, safer, and more affordable flights. The last one off the production line was delivered to our client Atlas Air this spring. Boeing invited thousands of people – from current and former employees to customers and suppliers – to their factory in Everett, Washington to celebrate the close of a half century of production. To commemorate the historic event, we designed and produced Atlas Air lapel pins, gifts, custom framed images, digital invitations, and thank you cards. Design by Bria and Conor.