Front & Center: The Work

In the wake of the recent purchase by a private investment firm, Michigan-based Corium was separated into two companies—a neuroscience therapeutics company and a drug manufacturing company. Our partners at Trubridge created a refreshed market strategy and a brand name for the latter organization, now called Corium Innovations. Taylor Design developed a new logo, a visual brand system, and symbols for their proprietary Corplex and MicroCor products. Positioning the CDMO as a leader in next generation drug delivery, we established a brand that is forward looking and fearless, reflecting a determined team of healthcare innovators. Design by Dan, Nora, Conor, and Bria.

The summer 2023 issue of Brigham magazine explores how sex and gender affect one’s health and Brigham’s role in forging more inclusive healthcare, education, and research. There are articles on reproductive justice and medicine’s role in the wake of the Dobbs decision; the lifesaving power of gender-affirming care; the important role of hormones in pregnancy, puberty, and sex drive; and how medicine and science are now taking a more expansive view of women’s health. We’re inspired by Brigham’s healthcare professionals who have the courage and curiosity to develop new scientific knowledge while navigating today’s cultural and political forces. Illustrations by Anna Godeassi, Beth Goody, and Michael Hoeweler, photographs by Stu Rosner; design by Steve; and programming by Hannah.

With over 100 warehouse campuses across the US and Canada, Genesis Polymers provides a wide range of resins to manufacturers who make a variety of products, from carpets to kayaks to coolers. While we had created their corporate identity program several years ago, we only recently got a chance to rethink their digital presence. Built in Gutenberg, the new editor experience for WordPress, the revamped Genesis Polymers website features plant and warehouse details, downloadable product specification sheets, and a robust product finder that allows visitors to find materials filtered by brand, product class, process type, grade, density, and melt range. Writing by Dan, design by Bria, programming by Hannah.

The Boeing 747, affectionately known as the “Queen of the Skies,” revolutionized air travel, enabling longer, safer, and more affordable flights. The last one off the production line was delivered to our client Atlas Air this spring. Boeing invited thousands of people – from current and former employees to customers and suppliers – to their factory in Everett, Washington to celebrate the close of a half century of production. To commemorate the historic event, we designed and produced Atlas Air lapel pins, gifts, custom framed images, digital invitations, and thank you cards. Design by Bria and Conor.

Earlier this year a colleague reached out to us to tap into our branding expertise. She is a member of the board of directors of a company that operates four businesses—Wilmington Paper, a recycling management consultancy operating in 33 states; Recycling Management Resources, an operator of recycling plants in 9 states; Royal Shredding, an Atlanta-based secure document destruction company; and Green Logistics, a paper waste trucking company serving the East coast. She and senior leaders had a request: Can Taylor Design take four different companies and develop a unified company brand, a new name and logo for the umbrella company, and a single unified brand system for their family of brands? Well, of course we can. Our team developed a “one company” branding strategy with an identity system that will define the new brand for their customers, prospects, employees, and future investors for years to come. Strategy by Dean S., naming and writing by Dean H., and design by Steve.

Most large water bodies across the country have what is called a Total Maximum Daily Load (TMDL), which is essentially a pollution budget that establishes limits for the amount of pollutants they can receive and remain healthy. Our client at the Lake Champlain Basin Program tasked us with creating a new website to explain TMDL and the problem that pollutants such as phosphorus create. The new Clean Water Commitment website features animations, videos, and other useful resources to show what is being done to keep the lake flourishing and the many ways people in the surrounding areas can help. Design by Steve, illustration and animation by Devin Renca, writing by Ryan Mitchell, and development by Chris and Hannah.

Brand Rehab showcases a variety of projects produced by our studio over the past thirty years, from 1992 to 2022. Helping clients communicate, promote, train, reposition, entertain—or, quite simply, to differentiate their brands—we have served Fortune 500 corporations, software startups, educational institutions, healthcare systems, and many other organizations. Throughout the book Dan provides insights into the studio’s creative process and shares observations and ideas on the keys to success in the communications and branding industry. Design and layout by Dan and Steve, editing by Jim and Nora, and proofreading by Joni.

The eleventh oldest in the US, Cheshire Academy is a selective, co-educational college prep school located in Cheshire, Connecticut. With a reputation for athletics dominating its public presence, the school needed to present itself as an high-end institution that can accommodate both highfliers and students who need extra support. With new brand messaging, new creative executions, and investments in marketing outreach, CA has made significant inroads to building awareness, consideration, and intent among best-fit families in the US and abroad. Writing by Scott. Design by Bria. Photos by Bob Handelman and Chip Riegel.

Spun off from IBM‘s infrastructure services business, Kyndryl is an IT services provider that designs, builds, manages, and develops information systems. The O’Keefe Group came to us in late summer to help them plan and execute a cohesive communications initiative to raise awareness of changes in Kyndryl’s annual benefits enrollment. We created guides, emails, and intranet banners that grab viewer’s attention and deliver important information to Kyndryl workers around the world. Writing by Philip, Teryl, and JoAnne. Design by Steve.

The fall issue of Northwestern Medicine covers a lot of ground. In addition to ground-breaking work with artificial intelligence and machine learning, a drug that inhibits growth of aggressive meningiomas, a master gene that programs ear hair cells to restore hearing, and a new method to determine whether individual genetic variants in an epilepsy-associated gene cause neurodevelopmental disorders. The Taylor Design team has helped to give life to these inspiring stories.